MAM to Target Tyre Market With Appointment

MAM Software is aiming to target the tyre market following the company’s appointment of Graham Dunford as a new Senior Sales Manager for its Autopart ERP solution. Dunford will spearhead the company’s drive into the tyre market, with a focus on increasing its penetration of the retail, wholesale and fast-fit sectors.

MAM Software is reportedly the largest provider of distribution and retail ERP solutions into the automotive aftermarket and has already established a significant user base in the tyre, fast fit and repair sector. As well as supplying national chains such as Formula 1 Autocentres, Mr Clutch, Wilco Fastfit, LSUK and Just Car Clinics, MAM also supports several well-known regional tyre companies and exhaust distributors including CES, Goodtread and Cooper Brothers.

“Graham is an excellent addition to MAM and he will be an important player in our expansion plans. Given his 30 years experience in the tyre and automotive industry, he will bring great value by way of contacts and operational know-how” said Mike Jamieson, MAM Software’s Managing Director. “Graham is a proven and experienced sales manager with extensive knowledge of the tyre I.T. sector. His primary responsibility will be to drive new business initiatives and contribute to our continued effort to develop pioneering software solutions for the tyre, fast fit and repair industry.”

Graham Dunford has more than 35 years sales and marketing experience. He began his career with Kraft General Foods Ltd and then progressed to the automotive aftermarket, holding various senior sales and marketing positions including roles at Goodyear and Exide Batteries. Graham then established a successful career in the I.T. sector of the tyre industry, with senior roles at Tyreman and most recently CAM Systems, where he was Sales and Marketing Director for the last nine years.