Hankook Australia Launches New Website

Hankook Tyre Australia has launched a refreshed and revamped website in an effort to regenerate the company’s brand in the domestic market.

José Angeles, the associate marketing manager of Hankook Tyre Australia stated that “The renewed Australian website incorporates key visuals, structure and localised content consistent with the global website… This website is a user-friendly experience suitable for anyone, be they a young racer searching for the latest street-legal performance tyres or an elderly couple looking for the closest Hankook dealer.”

With its new website, Hankook Tyre Australia has responded to the widely-perceived increase in the sophistication of tyre buyer behaviour and level of education about tyres. In addition the firm has also provided an interactive experience which enables consumers to make a more informed tyre choice.

“The new Australian website will complement media campaigns with up-to-date motion-graphic brochures featuring key performance tyres, media releases, advertising campaigns and television commercials,” says Angeles.

The new website is a reflection of the importance the company places on technology, innovation, investment and reputation.