Conti Canada Forms Partnership With Racing Organisation

At the start of August Continental Tire Canada announced its commitment to be an official partner of ICAR, the International Centre of Advanced Racing and owner of a newly constructed racetrack in Mirabel, Quebec. The two companies first worked together on Continental North America’s yearly winter customer event, the Arctic Blast, which took place last February.

ICAR offers Canadian car enthusiasts the unique opportunity to join an exclusive private racing club, participate in a racing school, view professional races or use the location for a corporate event. The actual racetrack is about 3.8 kilometres long. On site there is a separate Kart track, open for members and visitors.

“We are very pleased to sponsor ICAR,” said Guy Hardiman, general manager of Continental Tire Canada. ICAR’s slogan ‘take control of your passion’ matches the Continental vision perfectly. Both companies focus on driving pleasure as much as driver education and automotive safety.” This is a great opportunity for us to show potential customers our product and also give them the chance to experience our tyres under the eye of qualified instructors.”

“We think this sponsorship works really well for both sides”, added Hardiman. “ICAR being the premium location for real car enthusiasts who have high demands in the quality and performance of a tyre and Continental as the premium tyre manufacturer offering these in a wide product range.”