Vredestein Aims for Icy Markets with New Arctrac

Last year’s Winter Tyre Review (T&A, September 2007) featured three Vredestein tyres designed to withstand cold weather. The Wintrac Xtreme and its SUV cousin, the Wintrac 4 Xtreme courted the difficult market of the safety and style-conscious, being winter tyres designed in aesthetic partnership with Giugiaro Design – the Italian design engineering firm. The Quatrac 3, on the other hand, had designs on those wishing for the safety features of a cold tyre, but didn’t want the hassle of changing tyres come the chilly season.

This year’s launch is a different animal: leaving aside the convenience and aesthetic concerns of other ranges, the Arctrac is for the committed winter tyre user in truly hostile conditions; a studded tyre with sturdy angular shoulders, whose natural territory is upon the very heavy frosts of countries surrounding the Arctic Circle, such as Canada, Russia and the Scandinavian nations.