Tyrespot Changes Logo, Joins Pirelli in Rally Promo

Tyrespot – the north-eastern England tyre retail and fitting business – has unveiled its new corporate image at the company’s depot in Washington, Tyne and Wear. In the ensuing months, the new “Autocentre” brand will adorn each of the company’s retail sites, in an attempt to draw attention to its tagline, “More Than Just Tyres”.

Tyrespot’s Managing Director, John Shaw stated that “the new image allows the company to promote the addition services that we can offer in our retail sites. This will work hand in hand with us still providing the excellent choice, service and value that we have always provided our customers. The new identity is both modern yet timeless, allowing us to take the brand and the company forward into the future.”

In addition, the company announced its promotion – in conjunction with Pirelli Tyre – giving customers the chance to win a trip for two to the Spanish stage of the FIA World Rally Championship. Held just outside Barcelona, the winners will be given full VIP treatment. In order to be entered into the prize draw, customers need to purchase at least two Pirelli tyres from any of Tyrespot’s newly-rebranded Autocentre depots.