Pirelli Name-checked on Ferrari Game

Pirelli has been given a name-check, as the virtual-competition sponsor in the title of the new racing game, Ferrari Challenge: Trofeo Pirelli. The Italian tyre manufacturer features in-game, with its tyres expertly modelled in similar detail to the lovingly-rendered cars.

The game, which has received its UK release, has garnered mostly positive reviews and is released on Playstation 3 and 2 platforms, in addition to Nintendo’s Wii and DS.