Pirelli Appoints New Global Advertiser

Wieden & Kennedy Amsterdam are set to start work on Pirelli’s global advertising campaign. The account – reported to be worth £18 million – was awarded following meetings at which creative ideas were discussed. Pirelli has a reputation for creativity and innovation in advertising, making the manufacturer’s signature a highly-prized scalp for W&K.

The iconoclasm of the brand is not lost on managing director of W&K Amsterdam, Lee Newman, who noted the company’s “charisma” and “soul”. Executive creative director for the advertising firm, John Norman was equally taken with the Italian giant’s presence: “We are ecstatic to be partnering with the Pirelli brand. Their heritage of design and provocative style are a perfect match for W&K’s creative approach.”