More Than Launches ‘Green Driving Technology’

More Than Car Insurance has launched a pioneering new insurance scheme that uses Formula 1-style, in-car telemetry to help British motorists drive in a greener, more efficient and economical way. The innovative service, called Green Wheels, helps drivers understand how their driving style affects the environment by giving them access to information such as their rate of acceleration, braking and the number of short journeys they make. By doing this, More Than hopes to help change the way drivers behave behind the wheel and lower the carbon footprint of the 31 million cars on Britain’ roads.

Dowshan Humzah, Product Director at More Than, commented: “Green Wheels is great news for anyone interested in taking more responsibility for their own carbon ‘tyre-print.’ Furthermore, by helping motorists drive more efficiently the ‘Green Box’ can also help cut the cost of motoring which, with fuel prices rising, is top of many motorists’ agendas.”

To bring Green Wheels to life, More Than has adopted new ‘Green Box’ technology; a small device that hooks up to the vehicle’s Engine Management System and reads the motorist’s driving style. The Green Box then sends that information wirelessly to More Than’s new website, where drivers can confidentially access personalised reports on their driving style to help improve their “eco-driving”.

Motorists’ driving styles are then rated on an easy-to-understand A to G scale, much the same as the scales used to rate everyday appliances like washing machines or dishwashers, where ‘A’ indicates an energy efficient style and a ‘G’ rated driver is less efficient or rather more polluting. Users can get a deeper understanding of their driving by accessing the numerous graphs and summary sheets, which provide greater guidance of what they can do behind the wheel to improve their rating.