Michelin NA Opens Second Retail Outlet

Michelin North America celebrated the grand opening of a second retail outlet on July 22. The shop’s official ribbon cutting ceremony, at the Westgate Mall in Spartanburg, South Carolina, was attended by Jim Micali, chairman and president, Michelin North America, Parmeet Grover, Michelin brand director and Jeff Jacobs, director of Michelin identity merchandise, and was conducted by Spartanburg Mayor Bill Barnett.

“Michelin offers consumers a brand that has a unique combination of heritage and vision for the future,” said Jacobs. “We are excited to open ShopMichelin in Spartanburg, where Michelin already has a presence. While Michelin on Main located in downtown Greenville is Michelin’s first retail shop, it also serves as a destination location where consumers can fully experience the Michelin brand. Here at ShopMichelin located in the Westgate Mall, the store will be more of what you might expect in a mall environment, with the merchandise being key.”

Michelin North America launched its retail merchandising operations in October 2007, with the opening of Michelin on Main in Greenville, South Carolina, and shopmichelin.com, the company’s online merchandising site.