Mastercraft Tires Appoint Silverline as UK Distributors

Mastercraft Tires, an associate brand of Cooper Tire & Rubber Company that offers a full range of products including passenger, light truck and medium truck tyres, has appointed Warwick-based Silverline International as its official UK distributor. The brand targets after market sales through wide compatibility and affordable pricing.

Silverline International has been in business for over 20 years, specialising in the supply of UHP and SUV wheels and tyres. The distributor’s concentration on this area of the market is particularly fitting to Mastercraft, as the brand itself possess a highly-acclaimed 4×4 range. Mastercraft sales manager, Andy Harris, said: “Silverline International is one of the leading independent tyre businesses in the country and we’re delighted that they are representing the Mastercraft brand.”