Marangoni Sponsors Ultimate Street Car

Maragoni Tyre is to act as title sponsor of the forthcoming Ultimate Street Car (USC) show. The announcement follows the success of Fast Show and more recently Jap Show. Marangoni is returning to Santa Pod, as title sponsor for the USC event, on the 1 – 3 August, 2008. The Marangoni stand will feature a live DJ, girls, project cars and a live Marangoni Pit Stop Challenge. Project cars on display include “the mighty Progetto Marangoni Toyota Yaris” and the UK debut appearance of the Marangoni Fiat 500 Road Car.

Marangoni expects the USC to draw in crowds of over 30,000 visitors, making it the largest modified car event in Europe. The marketing department’s hope is that visitors to Marangoni Fast Show, Jap Show and Marangoni USC will not fail to recognize and accept the brand as a top quality UHP tyre choice.

Greg Graham, Marangoni Brand Manager: “Following the huge success of our Progetto Marangoni Toyota Yaris, the prospect of another sensational project car, this time the Fiat 500, is certain to fire the enthusiasm of visitors. The car is ultimately a showcase for our UHP tyre range and visitors to the show can discover all they need to know about the right tyre choice for their car. This really is a project car of the moment and we are certain that it will assist us in further enhancing Marangoni brand visibility, leading to increased brand acceptance at retailer level.”

“After last year’s Progetto Marangoni Toyota Yaris, the prospect of another project car, but this for the Fiat 500 and visitors can discover all they need to know about the right tyre choice for their car. This really is a project car of the moment and we are certain that it will fire everyone’s enthusiasm and generate volume retail sales,” said Derek Carruthers – Global Sales & Marketing Director.