Kingsway Tyres Educates Norfolk in Tyre Safety

Kingsway Tyres, a First Stop dealership, has been out and about in its home county of Norfolk helping to educate the community in tyre safety. The Royal Norfolk Show and a special event that took place at Asda two weeks later in Norwich played host to the company’s roadshow, working in conjunction with Bridgestone’s worldwide “Think Before You Drive” campaign. Research shows that 90 per cent of drivers do not know the correct pressure of their tyres, so the events represented an excellent opportunity to encourage drivers to think more seriously about the state of their vehicles’ wheels.

The roadshow, which was visited by hundreds of Norfolk residents, featured the Ferrari Formula One car and an F1 simulator, accessed through a charitable donation. As a result £450 was raised for the Royal National Lifeboat Institution, while Asda-based fundraising raised a further £331.38 for The Norfolk & Norwich University Hospital Respiratory Unit.