Infinity Partners Visit Dubai

With an increasing number of distributors joining the Infinity partners scheme, the brand is reportedly gaining “steady momentum” in the competitive price passenger car and truck sectors. According to company representatives, partners have been appointed in 25 countries across Europe during the past 12 months.

At the end of April, parent company – The Al Dobowi Group in conjunction with its European subsidiary – Goldspark Trading Ltd, organised a special three-day dealership event in Dubai entitled ‘Infinity Partners Day’. The appointed Infinity distributors in Europe, the UK and Ireland were invited to be the guests of Al Dobowi’s Chairman, Surender Singh Kandhari and his family for a combination of business and pleasure in the United Arab Emirates staying at the very impressive luxury hotel complex – Al Murooj Rotana Hotel in Dubai.

The guest list had a truly international flavour with the following Infinity Partners in attendance:- Bond International (UK), Kings Road Tyres (UK), Daly Tyres (Ireland) Kings Road Tyres (Ireland), Reifen Ruhdorfer (Austria), Fort Pneus (France), Intergomma (Italy), Distyre (Spain), Guitires (Spain), Heuver Banden (Netherlands), Euro-Tyre (Netherlands), AKH (Hungary) and Latex (Poland.)

This special event was centred around an informal business conference involving a series of presentations from the Al Dobowi Group and Goldspark covering the development of the Infinity brand and future intentions in product expansion and marketing strategies. Infinity distributors were encouraged to ask questions, voice an opinion and generally discuss their own ideas and thoughts on how Infinity could be further enhanced as a leading brand throughout Europe in the future.

Rob Henderson, General Manager of Goldspark commented: “Our intention is to significantly accelerate the brand profile of Infinity in Europe and by organising this first ever dealership conference we were able to bring together many of our European partners to let them get to know each other and have a general discussion about the brand’s future in relaxed, pleasant surroundings. There is no doubt that the event was a resounding success and Infinity can now move forward with even more confidence than before.”

However the trip to Dubai was not all business and guests also enjoyed a number of recreational activities either side of the conference commencing with a lavish evening Gala Reception at Surender Kandhari’s impressive residence in the Emirates Hills, Dubai. Other events included duty free shopping at the famous Mall of the Emirates which also accommodates Ski Dubai – the very first indoor ski resort in the Middle East.

Surender Kandhari concluded: “As the Infinity ranges continue to gather impressive momentum across Europe, it is very important that we work together as a team for future success and this Partners Event was the perfect bonding exercise to achieve such an objective.”