Handlopex Looking to International Future

Handlopex of Poland has developed rapidly in its 19 year history under the leadership of CEO, Weislaw Ptaszek, who says of the company’s growth, “The success of Handlopex has been largely achieved by the hard work and professional attitude of our personnel, the customer orientated policy we have adopted and the continuous expansion of our product range.” In pursuing these steps, the company has made itself the leading tyre wholesaler in the country.

The company is able to supply all types of product, encompassing passenger, 4×4, motorcycle, and truck through to OTR, earthmover, industrial, agricultural and even aviation tyres. Steel wheels and tubes also have places in the company’s product portfolio.

Handlopex’s 16 strategically situated subsidiaries, and its 100-plus tyre service agencies, each with its own extensive technical and transport operations and full range of top-line brands and lower priced alternatives, exemplify the growth of the company, which according to Ptaszek remains ongoing: “We are still growing and plan to open several new branches, further improve our already effective logistical operation and develop our marketing strategy to incorporate a strong pan European sales network.

“Export sales have been steadily improving, mainly in neighbouring countries however. Handlopex has a long way to go to realise its full international potential. It is the area of our business that offers the greatest opportunity for further expansion. It is an exciting prospect and a challenge we will approach with total professionalism.” The distributor’s presence at Reifen 2008 is perhaps indicative of the brand’s willingness to position itself in a more international context.