Grouptyre Launches Pirelli Tyre Sales Drive

As part of its recently announced restructuring programme Grouptyre is running a series of exclusive promotions designed to increase sales and improve market penetration. The first promotion is being organised in conjunction with Pirelli and offers independent tyre retailers and garages the chance to win an all expenses paid trip to the Spanish round of the World Rally Championships in October.

“Our aim is to develop into a national brand that plays the most influential role in the UK tyre market and to achieve this we intend to build retail sales through the independent sector,” says director of commercial operations Karl Naylor. “This is the first of a series of national incentives and special promotions we are planning to develop in conjunction with premium brand manufacturers.”

Customers who buy Pirelli tyres from their local Grouptyre member during July and August are in with a chance of winning. All they have to do is register to take part at www.grouptyre.co.uk/Pirelliwrc by answering a simple question. Then, each purchase of Pirelli car, van and 4×4 tyres during the promotion period equates to one entry into the prize draw.

The top prize is a VIP trip for two to the Rally of Spain – the 12th round of the World Rally Championships – which takes place from October 2-4. The prize includes flights to Barcelona, first class hotel accommodation including meals and exclusive access to the Pirelli and Ford technical areas. The winner also gets to take a once-in-a-lifetime helicopter ride along one of the stages, following the action as it unfolds.