Goodyear Invests in Agri Show Display Unit

To further meet the needs of its agricultural customers, the Goodyear farm department has this season invested in a new show display unit. The new vehicle, says Goodyear, forms part of the cornerstone for the company’s investment into the agricultural sector. The bespoke unit has been built to assist the farm team’s ability to meet with a greater number of farmers and answer their queries, with an emphasis placed upon Goodyear’s Optitrac range of tractor tyres.

The Optitrac farm tyre concept, comments Goodyear, uses the latest generation compound and construction technology, with the new R+ offering increased load carrying capacity or reduced inflation pressures to help minimise soil compaction. The optimised tyre footprint shape offers even pressure distribution as well as the premium tread depth allowing enhanced traction. The display unit features detailed information on the tyre range and explains the technology behind the range.

The team worked closely with Torton Bodies in Telford to create the 11 metre long, 5 ½ ton unit, with its innovative design revolving around what Goodyear says is its technology and commitment to British farming and new Optitrac range.

The unit was introduced at the Royal Highland Show in Edinburgh from the 19th to the 22nd June and received a positive response from customers: “I was pleased with the response to the new display unit; it attracted key customers on to the stand enquiring about our Optitrac range. We will be present at major farm events over the summer and look forward to meeting the users of our tyres. The new unit will give us a strong presence at events and will enable us to generate further interest in our already popular Optitrac range” said Andy Morris, director of Goodyear Farm Tyres.