Goodyear Dunlop Embark on Charity Tour de Midlands

Thirteen employees of Goodyear Dunlop are staging a four-day, 320-mile endurance cycle ride to benefit Birmingham Children’s Hospital. The challenge will start from the company’s head office in Erdington on 18th September, and will see riders raising much-needed funds for the leading medical facility.

The manufacturer pledged to raise £50,000 to fund the development of a specialist play area for the Childhood and Adolescent Mental Health Service (CAMHS) at the hospital earlier in the year, a target the company is on track to meet, thanks in no small part to the efforts of the firm’s thirteen Lance Armstrongs and Victoria Pendletons.

Fidelis Hynam, Corporate Fundraiser Manager for Birmingham Children’s Hospital, explained that “there is currently no suitable outside play area for these patients and they desperately need somewhere where they can let off steam, use up their energy and forget their health worries in a safe and fun environment.

“Goodyear Dunlop is committed to raising the much needed funds to make the play area a reality, and staff are really going that extra mile to help – literally!”

Kez Panchal from Goodyear Dunlop, one of the organisers of the bike ride said: “The whole of Goodyear Dunlop is behind the Birmingham Children’s Hospital for it has personal connections to many of the employees.

“The bike ride is going to be tough, but it will be worth every mile if it means we take a step closer to raising the £50,000.”

All of the sponsorship money will be donated to the CAMHS appeal, and many local businesses have signed up to sponsor the event.