Cooper Tire Appoints Marketing Vice President

Cooper Tire & Rubber has a new vice president of marketing at its North American Tire Division. On June 30 Hal Gardner stepped into the role, bringing with him much sales and marketing experience. Most recently Gardner held the position of vice president of marketing for Therma-Tru Corporation, where he was also a corporate officer. He also has worked as vice president of marketing and a corporate officer for Premier Farnell Corporation, Cleveland, Ohio; and as vice president of marketing and a corporate officer for Moen Inc.

“We are excited to find a person with Hal’s qualifications to lead our marketing group,” said Phil Caris, vice president of sales and marketing. “In our challenging industry, we need to have the best marketing insight and focus to design and execute programs to help position our products effectively, provide the structure to sell at profitable levels and continue to build relationships with our dealers. Hal has solid experience at the highest levels to deliver on these expectations.”