Bridgestone to Supply Potenza OE for Cadillac STS

Bridgestone Firestone North American Tire (BFNT) has announced the OE supply of its Potenza RE050A tyres for the 2009 Cadillac STS touring saloon, Bridgestone’s first fitment deal for this vehicle. The tyres in size 255/45R18 99Y will be available for both V6 and V8 versions of the STS, and the car becomes the third Cadillac, after the DTS and Escalade, to be fitted with Bridgestone tyres as original equipment. BFNT has not confirmed whether versions of the STS sold in the UK and Europe will be similarly equipped.

“Cadillac says of its luxury touring sedan, ‘it’s all about driving confidence on the road,’ and the same is true of Bridgestone-brand Potenza tyres,” said Michael Martini, President, Consumer OE Tire Sales, BFNT. “The Potenza RE050A is loaded with race-inspired technologies and is built for the pleasure of driving. Like the STS, our tyre blends performance, style and comfort in perfect harmony.”

By combining technology derived from the grooved tread design of the Bridgestone Potenza Formula One dry tyre and the Bridgestone Potenza Formula One rain tyre, Bridgestone believes that in the Potenza RE050A they have produced a tyre delivering both excellent grip on dry roads and surefooted traction in the wet. Its asymmetrical tread pattern is designed to increase surface contact to enhance acceleration and cornering.

In recent years, BFNT has supplied Potenza RE050A tyres to General Motors as a premium option for several performance-minded vehicles; in the US these include the Cadillac CTS, Pontiac Grand Prix GTP, Pontiac G6, Chevrolet Malibu SS, and in Europe the Opel GT.