Toyo Established Iberia Representative Office

Toyo Tire’s European subsidiary, Toyo Tire Europe GmbH, has established an Iberia representative office in Madrid, Spain. The office was opened on June 2 and focuses upon sales promotion activities to customers in Iberia, a market Toyo has described in a press release as “one of the major markets in Europe.” Toyo adds it aims to expand its share through bolstering its brand position in this market.