New Improved OTR Website

OTR Tyres Ltd has upgraded and improved its website in order “to reflect the expanded range of products, services and global operations” says the Alfreton-based company. The new look site contains 140 pages with easy, “drop down” navigation to guide visitors to the relevant areas of interest.

The site is produced in-house by OTR’s dedicated, IT team and, as well as news and information, the site allows customers secure access to their TotalTyreLogic tyre management records, factory production schedule and tyre information.

OTR’s Group IT Manager Chris Froggat described the site as “very functional and visually appealing,” adding: “Since the launch earlier this year we have seen a marked increase in visitor traffic and those visitors are staying on the site much longer than previously.”

As OTR has developed globally, visitors and enquiries have come from all corners of the world. The new-look site complements OTR’s corporate literature, has a section for FAQs, a forum area and a recruitment section in addition to news, information and product data. The address is www.otr-tyres.co.uk.