Hercules Increases its European Focus

Hercules Tire International’s Essen exhibit featured several new products from among its stable of brands. New lines debuting at the show included the Hercules Terra Trac A/T & MR IV SUV, Merit All Country A/T and Ironman Radial A/P.

According to Hercules Corporate Business Development Officer, Joe Recchia, “Never before have we launched so many new lines at once, in our Flagship brand, as well as in Merit and Ironman. We believe our product line-up at Essen clearly shows our commitment in mold investment and in providing our customers the latest in tread design and product range. By partnering with an array of world-class manufacturers, only Hercules can offer a second-to-none combination of quality and availability.”