Goodyear Dunlop Celebrates Training 150th ‘Tyre Boffin’

This month Peter Wayte, Product Support Officer in the Goodyear Dunlop Technical Centre, celebrated training his 150th internal employee on a course called Technical Tyre Training. The course assists Goodyear Dunlop employees in understanding all the elements of a tyre, from how to read a tyre size to the technologies behind car, motorcycle, truck and farm tyres. It aims at improving personal skill level within the Goodyear Dunlop working environment educating employees in product attributes and tyre test wins. This creates a sense of pride in the brands and highlights Goodyear Dunlop’s premium products in the market.

The Technical Centre is designed to deal with all customer and technical enquiries from the public and dealers as well as training internal and external stakeholders in tyre technicalities. Goodyear Dunlop reports that it is dedicated to the training and development of employees and aims at cultivating high performance standards across the wider organisation.

Peter Wayte has been with the company for 22 years and has an array of knowledge to pass on to new starters within the business.

“We have roughly 200 customer facing employees in the West Midlands and for Peter to have trained 150 of these employees alone is such an achievement. This has been made possible by Peter and the Technical Centre. Peter is very passionate about educating people about our products and has a real flair for helping others understand complex tyre technology” said Steve Colman, Customer Services Manager.

“Goodyear Dunlop offers an extensive range of tyres that are used in every industry in the world. The technology behind the tyres is phenomenal, delivering innovation, high performance and safety cross the full range. By educating the people within our business with all the knowledge they need we are able to offer a high standard of customer service increasing customer satisfaction” continued Colman.