Feddi Ready to “Woo Masses” with 2008 Promo Gift Range

Federal Tyres of Taiwan are proving that mascot Feddi is “much more than an advertising tool or corporate logo” with a range of promotional goods bearing the corporate icon’s grinning visage.

Feddi has come a long way since his “first kick in the womb” in 1893, reportedly helping Federal to interact “physically and psychologically with the public” – so much so that Feddi is now ready “to strike more playful postures to his fans.” Among the promotional items “to accommodate your style and discriminating taste”, Federal list a Feddi Sport Bottle, Ball Pen and Memo Sheet, though surely the highlight of the range is the “cute and cuddly collectible” Feddi Doll, complete with baseball bat.

Federal is convinced that “people of all ages, sex and creeds would be flattered by his attention” – a view upheld in his status “as an astounding, witty mascot wooing the masses…and inspiring motorists with an inexplicable good cheer”.