Falken Swoops on Nürburgring

Falken Tyres recently invited UK tyre retailers to Germany’s legendary motor racing circuit, the Nürburgring, for a weekend of motorsport. Micheldever Tyres, the UK’s exclusive distributer of the Japanese manufacturer’s products, were joined by dealers from across the UK as guests of Falken for the annual Allgemeiner Deutscher Automobil-Club’s 24-Hour race.

As one of the fastest-growing brands within Europe, Falken have made their presence felt in the UK especially with the release of the Assymetric 912 range. During the weekend, retailers commented on the exceptionally high customer satisfaction gained from buyers of the 912 Supertyre. Additional praise for Falken came from Micheldever’s Sales Director, Alan Baldwin: “Product quality is as expected of a top six world manufacturer…2008 has seen a significant increase in our Falken sales.”