Custom Wheels Entering US Aftermarket Mainstream – SEMA

Custom wheels and performance tyres in the US are rapidly expanding beyond the hot rod and racing market and into the mainstream aftermarket population, reports the Specialty Equipment Market Association (SEMA). Retail sales of custom wheels increased from US$1.265 billion in 1991 to more than $4.5 billion last year, a rise of 257 per cent. The percentage of cars produced with custom wheels has grown from 40.3 per cent in 1996 to 66.5 per cent in 2006, and the number of light trucks so equipped has gone from 70.9 per cent to 72.2 per cent during the same period.

Specialty/performance tyres often follow the custom-wheel market, SEMA adds. When customers upgrade the wheels on a vehicle, there is an inclination to do the same for the tyres. The market for performance tyres is slightly larger than the custom-wheel market. Performance tyres generated $4.4 billion in retail sales in 2006.