Cooper Co-Sponsors 2008 Formula Drift Series

Cooper has again partnered with Formula Drift for the entire seven-event 2008 Formula Drift Pro Championship Series.

“During a drift competition, tires play a huge role in keeping drivers on track and in the race, and we’re confident that Cooper Zeon high performance tires will allow drivers to showcase their drifting expertise,” said Chris Pantani, Cooper’s director of UHP marketing and motorsports

At the Formula Drift events, Cooper will be promoted as a co-sponsor on all printed and online event materials, as well as in banners, advertisements, programs/handouts, PA announcements, and television programming. (Tire Review/Akron)