Bridgestone Offers First Stop Dealers Toyota Incentive

First Stop dealers around the UK are being rewarded for their performance with a courtesy car scheme. Bridgestone UK launched the scheme in December 2007 and has incentivised dealers by offering the Toyota Aygo Hatchback 1.0 VVT to garages which have surpassed performance expectations. To date nearly 20 dealers have received a Toyota Aygo, on a two year lease, which can be used by garages for employees to go to and from work, as a courtesy car or as a general garage run around for collecting parts.

Commenting on the scheme Mark Fereday, Retail Development Manager, at Bridgestone said: “Bridgestone supports outstanding performance and the courtesy car scheme is the latest in a range of measures to support the First Stop network and believe businesses will feel significant benefits from being involved. The success to date suggests that it will be up and running across the network very soon.”

Andrew Hodgkinson from Roadrunner Tyre Trading, Cabus, near Preston said: “We received an Aygo two months ago and it has proved an extremely valuable resource. It is a fantastic little car, very efficient and cheap to run. Customers have welcomed the fact that we are now able to offer them the use of a courtesy car so that having tyres fitted or having their car serviced is not an inconvenience any more.”