Auto4 Appoints Terry Brooks as Business Development Consultant

Jonathan Formon, managing director of tyre consumables supplier Auto4, has announced the appointment of former Harvie Tyres and Rema Tip Top managing director Terry Brooks to the position of business development consultant. Commenting on the appointment, Mr. Formon said that the directors and shareholders of Auto4 have expressed their delight that Mr. Brooks has begun in this important role, adding that Terry Brooks brings with him vast competitive and operational experience obtained during more than 40 successful years within the tyre industry.

According to a company statement, this appointment will add significant value and resolve to the existing Auto4 management team dynamic, and bring greater momentum to the company’s drive for real growth. Terry Brooks will also contribute significantly to the fulfilment of Auto4’s strategic plans, helping the company to create what it believes will be an unrivalled market leading offer of products and services to UK customers.

Terry Brooks added that he was motivated to take on this role out of a desire to work with a young dynamic team where important development decisions are made close to the action. He believes his consultancy role is not only about adding value but also about harnessing great ideas, developing customised solutions and implementing them well, a philosophy that implies listening closely to customers, delivering on promises and developing strong trusting relationships; qualities, Auto4 reports, that have long belonged to the company.