Michelin to Demo Rolling Resistance Performance at London Show

Michelin has announced that it will run a live, full size demonstration its new Energy Saver tyres at the British International Motor Show at ExCel, London Docklands from 23 July to 3 August. Michelin aims to illustrate its tyres’ rolling resistance performance with two identical driverless cars, one fitted with Michelin Energy Saver tyres and the other with a non rolling resistance optimised product. The two cars will be simultaneously released and allowed to roll down a ski-slope type ramp, with an up-ramp at the opposite end. Michelin representatives said it a statement that the car fitted with Energy Saver tyres will “roll for longer and thus cover a greater distance before coming to a standstill.”

Michelin claims the performance of its Energy Saver tyres translates into reduced fuel consumption of nearly 0.2 litres per 100km and reduced CO2 emissions. Michelin, a supporting partner of this year’s British International Motor Show, will operate this demonstration in the Greener Driving Pavilion at various times on all days throughout show.