Michelin Sponsors Land Rover Monthly Billing Show

Michelin will be title sponsor of the LRM (Land Rover Monthly) Billing Show, which takes place at Billing Aquadrome, Northampton from 18 to 20 July. This year marks the 60th anniversary of the launch of the iconic Land Rover brand; and follows the company’s recent purchase by India’s Tata Group from Ford.

An annual show for Land Rover enthusiasts, Billing provides the platform for Michelin to showcase its comprehensive 4×4 tyre range. This covers all market sectors from heavy duty off-road and multi purpose tyres, to high performance on-road tyres for vehicles such as the Porsche Cayenne and Range Rover Sport.

Michelin tyres on display will include the 4×4 O/R, for rugged terrain; the high-mileage 4×4 Synchrone for use on all surfaces; the 4×4 Diamaris, designed for high performance vehicles; the comfortable and long-life Latitude Tour HP for all road-orientated 4×4 vehicles; and the Michelin Latitude Sport, the high performance road tyre for the most demanding high performance 4×4 vehicles.

4×4 tyre specialists will be on hand to fit Michelin tyres purchased at the show.