Maxxis Official Tyre Partner of Isle Of Man TT Races

Maxxis has been named as the Official Tyre Partner for the 2008 Isle of Man TT Races, which take place between Saturday, May 24 and Saturday, June 7. Maxxis will enjoy category exclusivity making it the only tyre manufacturer to be officially affiliated to the races and actively promoted by the organisers in all their communications.

The sponsorship package entitles Maxxis to significant trackside advertising, branding on the footbridge crossing the start straight, branding on the start line grandstand, hospitality, prime position advertising in the TT Programme and branding on the press and winners’ enclosure back drops and on the Isle of Man TT website.

“With 37 3/4 miles of public roads making up its legendary course, the Isle of Man has been styled the ‘road racing capital of the world’, and we’re thrilled to be associated with such a prestigious event as the TT festival,” says Maxxis International UK’s managing director Derek McMartin.

“This is a tremendous opportunity for us to raise the profile of the Maxxis brand and our high performing new Supermaxx Sport tyre, among arguably the most knowledgeable and enthusiastic motorcycle sports fans.”

In addition to its on-course presence, Maxxis is supplying tyres for the Yamaha R1 motorcycles used by the Travelling Marshals and running a brand awareness campaign with web-based competitions, both during and after the TT Races.

Last year’s Centenary TT race festival attracted some 60,000 fans to the island and spectators are expected to be out in force once again, as many of the biggest names in road racing – including John McGuinness, a 13-times TT winner and the current outright lap record holder – are returning to compete alongside an array of exciting, rising stars.

Commenting on the sponsorship deal, Tourism and Leisure Minister Adrian Earnshaw said: “Many fans of the TT will know of Maxxis, a world-class tyre manufacturer which has been committed to the British motorcycle industry for the past 30 years. We are delighted to have a partner of its calibre supporting the TT festival, which promises to be an amazing sporting spectacle with a stronger entry list than ever thanks to the return of so many star names.”