Federal Puts Feddi Out Front

Federal Tire’s cartoon ambassador Feddi will be getting greater exposure by the Taiwan tyremaker. Beginning this year, Feddi has gained his own website – www.feddi.com.tw – and will grace a host of promotional materials from Federal. Now available are such Feddi-oriented promotional items such as sport bottles, pens, note pads, memo sheet cubes, and plush Feddi dolls. (Tire Review/Akron)