BFGoodrich Hits CUV/SUV Segment With New Long Trail T/A

Michelin North America has released the BFGoodrich Long Trail T/A Tour, targeting the growing crossover and small SUV market segments. Available in 35 sizes covering 15 to 20-inch wheel diameters, the BFGoodrich Tires Long Trail T/A Tour features a closed shoulder design with contoured tread blocks for handling and precise cornering, as well as a rigid center rib, siping and rib shifting for positive on-centre feel, all-season traction and a quiet ride, the company said.

“We wanted to give crossover and sport utility owners a better choice for all season handling and control without sacrificing comfort and wear life – and the BFGoodrich Tires Long Trail T/A Tour is the answer,” said Joe Mazur, light-truck brand category manager for BFGoodrich. “The Long Trail T/A Tour tyre delivers aggressive control mile after mile while accentuating the precise all season handling found in today’s CUV and SUV vehicles. After all, today’s CUV and SUV drivers are very demanding and now they have a choice when it comes to buying a tyre that suits their needs when it comes to hauling more than groceries.”

The Long Trail T/A Tour is even backed with a 60,000-mile tread wear warranty. (Tire Review/Akron)