American Racing, Wheel Pros Brands Merged

Equity firm Platinum Equity has merged its American Racing and Wheel Pros properties. Platinum Equity acquired American Racing in July 2005, and bought Wheel Pros this past March. Randy White, a former American Racing executive who co-founded Wheel Pros in 1994, has been named CEO of the new company. Jody Groce, also a co-founder of Wheel Pros, has been named president.

“This merger brings together two leading companies that deliver world-class products and services,” White said. “Together, we have more than two dozen brands and programs serving 25,000 customers in more than 30 countries on six continents. Our customers will now have access to a single provider with an exceptional inventory of in-demand wheel products, a larger and more capable distribution network, and a diversity of product choices that represent the best-known wheel brands in the industry.”

The integrated distribution company will operate under the Wheel Pros name in the U.S., and as American Racing overseas. It will continue to distribute product brands currently offered by the two companies. (Tire Review/Akron)