Yokohama Shows New Parada Spec-X

Japanese tyre manufacturer, Yokohama, has signalled its intention to “tighten its relationships with business partners and resellers” at the Essen show. “The trade show is seen as a barometer for the tyre sector”, stated Rolf Kurz, the head of Yokohama’s marketing department in Germany adding: “Trends showing up there often influence the entire business for years.” Utilising a new lounge concept, Yokohama wants to make use of the large attendance of the trade show, while creating a relaxed atmosphere for business talks. The Yokohama stand is expected to cover a space of nearly 300 square metres.

Of couse there will be a new tyre on display as well. The Parada Spec-X is available in sizes of up to 24 inches, a fact that underlines Yokohama’s intention to further establish its position in the tuning scene. The tyre, completing the established Parada series, was especially developed to meet the needs of powerful SUVs.