Vianor Expands into New Hampshire

The Nokian-owned Vianor tyre retail chain has continued its international expansion following the opening of a new branch in Kazakhstan two weeks ago. This time the Finnish based company has taken steps to increase its presence in North America (specifically New Hampshire, USA). Nokian Tyres has made a partner agreement with Vianor-Concord operated by South East Ventures LLC and given them the right to use the Vianor brand. According to company representatives, Nokian Tyres does not officially own Concord, in contradiction with some local news reports. Instead, the agreement sees Concord Tire and Auto Service, an independent company for 27 years, effectively licensed and rebranded as a Vianor outlet. There are now 6 Vianor outlets in the US.