Pneu-Logic to Supply 2 million RFID Chips to Mesnac in China

Advanced ID, a leading supplier of RFID systems to the tyre industry, is to supply millions of RFID chips to Mesnac through its Pneu-Logic division. Mesnac, a leading Chinese tyre production equipment and software maker yesterday signed a memorandum of understanding to buy a minimum of 2 million chips. The agreement also includes a quantity of RFID readers. Tyres & Accessories understands that Qingdao-based Mesnac is already working through a stock of 100,000 chips bought for use in a “range of testing purposes.” No details of the financial terms have been disclosed.

The deal is something of a coup for the Swadlincote, UK-based Pneu-Logic for two reasons: Firstly the scale of the deal ensures that there is a bright future for RFID use in tyre production, with signs that take-up could increase rapidly and substantially; and secondly because Mesnac is already applying the technology in both truck/bus tyres and passenger car products.