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Michelin NA Taps New PR Agency

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After a three-month review, Michelin North America has selected Hill & Knowlton as its national public relations agency for its passenger and light truck/SUV replacement tyre operations. Reports said that MNA considered 13 agencies, including incumbent Cohn & Wolfe, before settling on Hill & Knowlton.

The agency, which will work from its Los Angeles headquarters and regional offices, already handles PR for MNA’s BFGoodrich replacement passenger and light truck/SUV products. (Tire Review/Akron)

Related news:

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  2. BFGoodrich Recalls 20,000 Tyres
  3. 12 Bigger Sizes For BFGoodrich T/A Line
  4. Former Michelin exec, Jim Morton, to Retire
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