Hankook Tire Starts Tame the Road Global TV Campaign

A new Hankook TV commercial featuring heroes, sports coupes and “furious” car chases is part of a new global TV marketing campaign currently being enacted by Hankook Tire. The campaign is currently rolling out simultaneously across Europe, China and the US.

The 20-second clip stands out with its 3D animation, offering TV audiences a “never-seen-before” action-packed perspective in a tyre commercial. The brand-new Hankook Ventus V12 Evo takes centre stage in the story, whose impressive appearance is experienced close-up by viewers. The effects created by award-winning creative studio Shilo TV is designed to captivate viewers.

“The dynamic clip illustrates our philosophy, combining quality, performance and lifestyle, in short – driving emotion, in a spectacular and concise manner,” said Seung-Do Jin, Executive Vice-President of Hankook Tire and COO for the European market. “This self-confident and innovative commercial strengthens the perception of Hankook Tire as one of the leading global tyre brands. I am convinced that the animated commercial will be equally appealing to tuning and auto racing fans as well as automobile enthusiasts and aficionados of expensive animation productions.”

The new TV commercial is currently aired in Europe, presently Germany, Spain, France and Hungary. The latest animated commercial is the sequel of the successful global campaign “Tame the Road”, whose launch last year with TV commercials and print advertisements enjoyed raving success in winning over the audience. The new clip is set to run during high-class sport events and in TV sport programmes, for instance related to soccer.