Coker Names VP for Performance Division
Coker Tire has appointed racing industry veteran Mike Crutchfield as vice president of performance brands. He will lead the new division as it strives to provide the best high performance race tyres with the absolute best service to amateur, sportsman, and professional drag racers, according to Coker.
In the past 20 years, Crutchfield represented and distributed Firestone, Phoenix and M & H Performance tyres. “Mike’s knowledge of the sport and his relationship with the racers and track owners alike puts us in a unique position to propel this business forward rapidly,” said Corky Coker, owner of Coker Tire. (Tire Review/Akron)
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