Bridgestone & Firestone Prices to Rise in North America

Bridgestone Firestone North American Tire and Bridgestone Firestone Canada have announced price increases for Bridgestone and Firestone brand tyre lines, as well as all associate brand tyres. The announced increases of up to 10 per cent apply to passenger car, light truck, truck and bus, agricultural and OTR tyres, and will affect replacement, original equipment and export market products. Implementation of these price increases is scheduled to begin on June 1, 2008.

“The continuing record-breaking upward spiral of fuel, energy and raw material costs affects every aspect of our business – from manufacturing to distribution – and makes this action necessary,” said Asahiko “Duke” Nishiyama, vice chairman and president of Bridgestone Americas Holding, parent company of the two national operations. “Although we are continually working to enhance efficiencies and increase productivity in all areas of our business, these efforts can not fully mitigate this unprecedented escalation of costs. As a result, we have no choice but to implement this price increase.”