Alcar Increases Range and Web Presence

As well as introducing two new styles from respected German producer AEZ – the Sotara and Tacana, Kent based distributor Alcar offers for 2008 no less than nine new styles from the ever-expanding Dotz range, along with the new Midas wheel from League. These new designs range from 15 through to 22-inch sizes and Alcar believes they represent something new and exciting for all spectrums of the market. Of particular note, the company adds, is the new rainbow flip stainless rim technology present on the Dotz Alpha and the interchangeable coloured inserts available for the Dotz Avus SUV wheel. With significant investment in research and development and, taking into consideration the ever-rising price of raw materials, Alcar is pleased to have, by and large, managed to maintain prices without any significant increases for this year.

These new styles build on a highly successful 2007 in which the company emphasises its DOTZ house brand. The introduction of seven new styles, including the unveiling of the new ‘Dull Anodised’ finishes on ‘Radium’ and ‘Roadster’, was paired with a end user and trade advertising campaign to push home the re-focus on the DOTZ brand. The increased DOTZ presence not only covered retail and trade magazines, the company increased brand presence on the web. During the year Alcar also released the first DOTZ wheel dedicated purely to the SUV market. The ‘Omega’ is available solely in a 22-inch size and Alcar reports it is already developing substantial interest within this market sector.

Alcar continues to provide its clients with 24/7 ordering convenience following the successful first year of its updated alcar.co.uk website. The Alcar Webshop provides retailers the opportunity to check stock in real time and place orders, including fitted wheel/tyre packages, directly to the warehouse for immediate despatch.

Aficionados can also now tune into all the latest happenings within the Dotz Tuning community via dotzmag.com, the online hangout for fans of the Dotz Tuning range. Within the site not all the latest insider gossip on new Dotz wheel styles can be found along with what is going on in the worlds of music, motorsport and extreme sports.