Tyres Northampton Named Pirelli Performance Centre of Year 2007

Pirelli Tyres has crowned Tyres Northampton as Pirelli Performance Centre (PPC) of the Year for 2007. The award is the culmination of a four month assessment programme which included the PPC technical audit followed by an onsite video “mystery shop.” The PPC technical audit covers a wide spectrum of areas including working practices, standard and maintenance of equipment, housekeeping and tyre/wheel removal procedures. In contrast, the video “mystery shop” focused on the consumer experience and levels of customer service. A tyre dealer gaining PPC status can justifiably claim to be amongst the most professional in the UK as expectations are high and audit standards stringent.

Tyres Northampton fought off tough competition as the 44 depot PPC network was finally whittled down to four outstanding sites. The three other finalists, ETB Cardiff, ETB Worcester and Woking Tyre and Exhaust (Merityre) were narrowly beaten by the eventual winner. Wayne Nickless, Pirelli Marketing Director was delighted with the high standard: “The constant evaluation and auditing that our PPC’s go through, results in a network that truly reflects the high performance ethos of the Pirelli Brand. Congratulations must go to Tyres Northampton for being the best of the best and becoming our PPC of the Year 2007”.

For Tyres Northampton this prestigious award is the result of several years of investment in staff training and the most up to date machinery, “This award pays tribute to the commitment and hard work shown by the entire team,” says Malcolm Andrew of Tyres Northampton, “Our continued success is due to the skills and experience of our staff, the quality of our technical equipment and the excellence of our working processes. We are delighted to win this prestigious award and look forward to delivering the best possible customer service in the future.”