Maxxis Enters Second Year of XRRA Rock Racing

2008 will see Maxxis maintain its title sponsorship of the Xtreme Rock Racing (XRRA) Series for a second year. The Maxxis XRRA Series is covered extensively on cable’s Speed network and started this March with the first race in the western division, followed by the eastern division opener in April. US finals are scheduled for September, while the series also has international perspective – the German Championship runs between April and October.

“I believe that we are starting to see the industry recognising the series as the Maxxis XRRA. With the factory support we receive, not to mention the individual event support of Creighton King, we believe this is a great opportunity to capitalise on our momentum coming out of 2007. With this momentum and branding, 2008 is certain to outpace any previous race season,” said Jodi Weaver, president of XRRA. Brad Williams of Maxxis’s automotive department added: “Maxxis is very excited to sponsor XRRA for a second great year. The XRRA team is outstanding and we’re delighted to be working with them.”