HiQ Celebrates BTCC Sponsor With Tyre Discounts

HiQ is offering discounts of up to 20 per cent on “race track inspired” Dunlop tyres at stores across the country, as a way of celebrating the tyre retail chain’s first year as sponsor of the British Touring Car Championship. “We are delighted to be sponsoring the MSA British Touring Car Championships. It is a huge development for HiQ and we want to share our delight with customers. We have agreed to knock 20 per cent off a range of brands,” HiQ managing director Neil Burrows commented, adding: “The BTCC has proved that it can deliver high value of advertising worth, with live ITV coverage, the biggest UK motor sport attendance figures and broad media exposure. It gives HiQ a perfect opportunity to promote our unique offering as we re-launch and grow our network across the UK.”