Goodway to Show Extended Range, Green Benefits

Goodway Rubber is planning to bring its Supercool range for a return-visit to the upcoming Reifen-Essen 2008, but this time with an extended offering of its pre-cured treads designed to meet a myriad road conditions. Goodyway’s appearance is designed to reinforce Supercool’s presence in the European market, and also refreshing old ties with existing European customers and sourcing potential new opportunities.

The Supercool range will be represented by select samples including KL60, KH90W, KM45, KM38, KM67, KM48, KM71, KM46E and KM87 which will be mounted on display for a first-hand “feel-and-touch” experience. The Supercool pre-cured liners’ 10.2m KH27 and 3.3m KW55 will also be available for viewing to visitors.

Goodway is continuing its “Engineered to Care” message (now in its third year). The emphasis on conservation of natural resources is highlighted by more prominence on environmentally friendly product offerings, such as the revolutionary Supercool Cushion Gum CG99, manufactured using pine tar free compounds.

“This environmental slant is nothing new in Goodway, as we view the entire retreading process as another form of recycling. Hopefully, other industry players will also appreciate the value of placing priority on the environment, which is so needed in current times,” Paolo Borgiani, Goodway Europe Managing Director commented.

Paolo and his team will be on hand to further elaborate of the Supercool many features and functions at Reifen 2008. At the same time, Goodway will also be promoting OTR tyre pre-cured retreading services by its sister company, Bigwheel OTR at the show.

Exhibitors can find Goodway’s signature blue and white décor at their three-side open booth (No.108 in Hall 4). Visitors to the Goodway stand can look forward to exclusive premium items such as useful tread depth gauge, trendy caps, fashionable T-shirts and many more, company representatives told T&A.