Field Tests Prove Superiority, Firestone Ad Claims

Bridgestone/Firestone North American Tire’s Firestone Agricultural Tire Co. has released a new video it claims proves that its tractor tyres deliver better traction than Michelin products. Named “Firestone’s “Tread to Tread Traction Demonstration,” Firestone Ag said the video is “a direct response to Michelin North America claims that the traction of the Michelin Agribib R-1W is equal to or better than that of the Firestone Radial All-Traction 23 R-1,” said company vice president Ken Allen.

“When Michelin released a video challenging the superiority of Firestone tyres and our 23-degree bar design, we decided to conduct a test to set the record straight,” he said. According to Firestone Ag, the company conducted head-to-head testing using identical tractors last November in Slater, Iowa. “Because farm operators have significant amounts of time, fuel and money at stake when they make their tyre choices, we decided to conduct a controlled demonstration that compared performance of the two tyres,” Allen said. “We believe that our Tread-to-Tread Traction Demonstration does just that.”

A video report on the tests is being distributed to all of its dealers, Firestone Ag said, and the video and printed materials are available online at www.firestoneag.com. (Tire Review/Akron)