Falken Launches ZE 912

January saw the launch of Falken’s new ZE 912, which is exclusively distributed by Micheldever Tyres in the UK. In addition to the performance benefits that the new asymmetrical tread pattern has to offer, the Falken ZE 912 also includes a new tread wear indicator and is said to be “proving a great success with the Falken dealer network.” Bob Thomas from Grove Street Tyres Wantage commented: “The new 912 has proved very popular with our customers,” adding: “The new asymmetric pattern is really eye catching and combined with the FK452, Falkens UHP offering makes it an easy brand to retail”.

The ZE912 was designed exclusively in Japan by Sumitomo, the sixth largest tyre manufacturer in the world, and is produced in their Brand new, state of the art factory in Rayong. The ZE912 benefits from Sumitomo’s SUN manufacturing system which provides a continuous band around the centre of the tyre which provides greater high speed stability. With 81 sizes ranging from 165/60 HR12 through to 265/35 WR18, the Falken ZE912 has one of the most comprehensive portfolios in the mid-range sector giving Falken dealers fitments for virtually every vehicle fitted with asymmetric tyres as original equipment over the past few years. Many sizes are also extra load.

The ZE912 also benefits from the unique “special eye” wear indicator. Located at even intervals around the tyre 16 “Special Eyes” inform the driver of tyre wear. Starting life as a circle when the tyre reaches a third worn the circle becomes a square and when the eye disappears completely there is a third of the tread remaining. Gareth White from Discount Tyres Newport said: “The magic eye has proved a real safety benefit when selling the tyre. It allows the driver to easily monitor tread wear and will also help to prevent premature replacement by identifying miss-alignment at an early stage”.

Falken brand manager, Jon Limmer, added: “We have kept Falken Dealer prices at their 2007 level as a commitment to the future of Falken in the UK tyre market and this straightforward approach has been rewarded by superb support from our Falken Dealer network. Availability from Falken is fantastic and consistently runs at over 90 per cent, a supply rate most other manufacturers can only dream of. With our own National distribution network delivering our tyres, we can assure our customers of next day delivery with many receiving a same day service.”