Bridgestone Appoints New First Stop BDM

Dean Dyoss has been appointed as a business development manager for Bridgestone’s First Stop network of independent tyre dealerships. Responsible for Bridgestone’s northern region, Dean will work with dealerships from Stafford to Scotland. Having joined Bridgestone from Kwik Fit, Dyoss is reportedly pleased to join the company as it aims to expand its First Stop Network by a further 30 outlets during the course of the year.

Commenting on his appointment, Dean Dyoss said: “Bridgestone is such a high profile brand and this role presented a great opportunity for me to work with the number one manufacturer in the industry. Having worked in the tyre retail industry for some time, I am looking forward to working in partnership with dealers to ensure that they benefit from key promotions and the wealth of support that the First Stop network provides.”

Bridgestone kicked off 2008 with two conferences for the First Stop network, which provided dealerships with an update on key developments for the year, including the free courtesy car scheme with Toyota and an in-store Grand Prix ticket promotion later in the year.

Mark Fereday, retail development manager for Bridgestone UK, said: “Dean is joining the team at an important phase in the growth of the First Stop network and we are pleased to have the benefit of his retail expertise in the team. This year, the First Stop network will be supported through a range of innovative promotions designed to help our dealerships in growing their businesses. This is under-pinned by a comprehensive quality and training programme focussed on promoting high standards of service and building a loyal customer base.”